A technical assistance workshop by PG&E and California Water Association

Experts from PG&E, California Water Service, and San Jose Water Company will shed light on successful marketing to public utility companies.

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A special presentation by The Systems Coach

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A group of diverse business owners packed a hotel conference room in San Jose on a Thursday morning to learn some tips on effective marketing to the utility companies.

"Effective Marketing to Public Utility Companies," a workshop sponsored by Pacific Gas & Electric (PG&E) and the California Water Association (CWA), featured an agenda packed with information to help diverse businesses better market their products and services to prime buyers. The workshop, which took place on September 7, 2017, had been organized by the Minority Business Development Agency's (MBDA) San Jose Business Center.

Among speakers included Dionne Adams, PG&E's Expert Supply Chain Responsibility Consultant; Jose Espinoza, California Water Service's Supplier Diversity Program Manager; Tim McLaughlin, San Jose Water Company's Manager of Supplier Diversity & Community Involvement; Shirley Tan, President of The Systems Coach; and Cameron Langner, Senior Procurement Counselor, Monterey Bay PTAC.

Hien "HT" Tran, President of Anvil Builders and ENR Award of Excellence Winner 2015, moderated an interactive and lively panel discussion. The service-disabled veteran business owner also shared his insights on successful marketing to the utility companies.

“PG&E's Supply Chain Responsibility program provides technical assistance and resources to small businesses to help position them for doing business with PG&E. Partnering with organizations like the MBDA allow us to reach more suppliers to learn about our programs and to network with potential partners who also attend those valuable workshops,” Ms. Adams commented on PG&E's commitment to this outreach effort.

Mr. Espinoza of California Water Service said of the workshop, "MBDA-planned workshops remain a critical piece to California Water Association's Technical Assistance and Capacity-Building Program. We're glad to count on their talent in bringing subject matter experts like Community Reinvestment Officers, Lender Relations Specialists and PTAC Program Managers to the diverse supplier community. We are looking forward to a successful session in Southern California."